Giving an AI meeting tool a reason to be remembered.
One shared record. Six creative examples built around the frustration of leaving a meeting with different decisions.
Concept work for an illustrative brand- Category
- AI meeting assistant
- Creative direction
- 01 Core advertising angle
- The output
- 06 Creative examples
Meet FocusAI.
FocusAI is an illustrative AI meeting assistant. This project explores how to make its value clear to teams comparing similar productivity tools.
Make the value bigger than note-taking.
- Give a team a concrete reason to consider another productivity tool.
- Connect the product to decisions, ownership and next steps.
- Make the benefit visible in the ad itself.
The meeting ends. The different versions of what was agreed begin.
The premise we explored: the pain may be people remembering decisions differently, even when someone took notes.
Turning the premise into an ad.
Everyone leaves with the same notes.
Put the disagreement in view.
Contrast different recollections of the same meeting with one shared record.
Show the product doing the job.
Use notes, decisions and action items to make an abstract promise visible.
Keep the promise consistent.
Explore alignment, accountability and post-meeting confusion through different hooks.
One angle.
Six ways to bring it to life.
Creative examples for FocusAI. Motion opening frames are shown as still images.
Find the friction that matters most.
A team could test conflicting recollections against missed actions and unclear ownership. Each hook leads back to the same benefit, making the message easier to compare across executions.
Built to demonstrate our thinking and creative process.
What could your
next ad say?
Tell us about your product, current ads and what you want to improve. In a 20-minute conversation, we will explore whether Kalvano is a fit.