Understand the customer.
Reviews, public conversations, competitor ads and your existing creative.
Your ads all sound the same.We find the angle
your competitors
missed.
We research your customers and competitors, then create finished static ads for your team to test.
Start hereCreative Sprint · 3 concepts · 18 static assets · US$1,500 For subscription apps and digital-first brands running paid ads.Client feedback Swipe to read
“The research was the product. The ads were almost a bonus.”
EmmaHead of Marketing Strategy · E‑commerce
“It felt like hiring a strategist and a designer in one.”
JeffMarketing Manager · Health & Fitness
From insight to executionResearch. Message.
Research. Message.
Finished ads.
The same three steps for every client. No brief needed from you, and no 40-page decks.
Find the reason to choose you.
Insights matched to your strengths, turned into distinct angles and hooks.
Make the finished ads.
Static creative in the sizes you need, with a guide to what to test first.
In their wordsWhat people we’ve worked with
What people we’ve worked with
say about Kalvano.
Meet Rick, Rob and Tony Swipe to explore
Behind the creativeThe work.
The work.
The thinking behind it.
Every example follows the same path: a customer hypothesis, turned into an advertising angle, turned into finished creative.Concept work for illustrative brands. Insights are working hypotheses.
“Every concept came with the reasoning attached. We finally had angles worth testing.”
EmekaMarketing Lead · Fintech
01 / Language-learning app
Practical progressLingo34x
- Working insight
- A learner may value handling an everyday conversation more than completing another lesson.
- Advertising angle
- Order the coffee.
02 / AI meeting assistant
Team alignmentFocusAI
- Working insight
- Teams may need a shared understanding of decisions more than another transcript.
- Advertising angle
- Everyone leaves with the same notes.
03 / Online learning platform
Career ambitionLaloCourse
- Working insight
- A career goal may give someone a stronger reason to learn than access to more lessons.
- Advertising angle
- From first lesson to career move.
Want angles like these for your product?Tell us what you sell. In 30 minutes we’ll tell you honestly whether a Sprint fits.
Book an intro (opens in a new tab)Is Kalvano a fit?
A good fit if…
- You’re already running paid ads and have results to test against.
- Your current creative feels exhausted or all sounds the same.
- You have a media buyer or team to run the campaigns.
Not a fit if…
- You need video or motion as the core deliverable.
- You’re pre-launch, with no customer feedback or market evidence to work from.
- You want someone to run the ads as well as make them.
Pricing
Start with a Sprint.
Keep it going if it fits.
One focused project or an ongoing creative partner. Choose the level of support your team needs.
Start here · One-time Sprint
7 days
Creative Sprint
US$1,500 one-time
Choose the Sprint for one focused batch of ads and a chance to evaluate the working relationship. No ongoing commitment.
- Customer and competitor research
- 3 distinct concepts, with the reasoning behind each
- 18 finished static assets across agreed variations and sizes
- Delivered in 7 days after payment and required inputs
- Your fee counts toward the Engine if you continue within 30 days
Everything in the Sprint
- Review mining and a competitor ad teardown
- An angle brief explaining each concept
- Ad copy and a short testing-priority guide
- Versions and export sizes agreed before production. Each size counts as one asset
- 1 consolidated revision round
- The 7 days start once payment and required inputs are in
- Motion or video scoped separately
Book a Sprint intro
(opens in a new tab)
30-minute conversation. No purchase required.
Ongoing creative partnership
2 drops / month
Creative Engine
US$2,500/month
Choose the Engine when you need fresh creative every month and have campaign feedback to guide the next batch.
- 4 new advertising angles each month
- Up to 30 finished static assets across 2 drops, including agreed variations and sizes
- Monthly creative review and testing plan
- Month to month. Cancel before your next billing date
Everything in the Engine
- Ongoing customer and competitor research
- Ad copy, agreed variations, sizes and iterations
- A 30-minute monthly review using your click-through and conversion data
- 1 consolidated revision round per drop
- Billed monthly in advance, with no minimum term
- Motion or video scoped separately
Less than a month of one junior designer’s salary, with the research included.
Book an Engine intro (opens in a new tab)
30-minute conversation. No purchase required.
“Creative stopped being my problem. The angles just kept coming.”
SoniaPerformance Marketing · Edtech
Compare your options Kalvano, hiring in-house, a freelancer or an agency
The alternatives
How Kalvano compares.
Typical arrangements vary by provider and scope. Some freelancers and in-house teams also handle strategy and research.
-
In-house designer
A dedicated member of your team.
- Research
- Depends on the role
- First ads
- Depends on their queue
- Commitment
- Salary, hiring and management
-
Freelancer
Flexible support for a defined project.
- Research
- Depends on the scope
- First ads
- Depends on availability
- Commitment
- Project or retainer; scope agreed
-
Full-service agency
A broader range of services.
- Research
- Depends on the scope
- First ads
- Depends on onboarding and scope
- Commitment
- Project or retainer; terms vary
-
Kalvano
Research, angles and finished ads.
- Research
- Included
- First ads
- 18 static assets in 7 days after payment and required inputs
- Commitment
- US$1,500 Sprint, then month to month
How the Sprint runsYour first Sprint,
Your first Sprint,
in seven days.
We confirm the start date after payment and required inputs.
- Before we begin
Kickoff
Share your product, assets and current ads.
- Days 1–2
Research
Understand the customer and competition.
- Days 3–4
Direction
Develop three advertising concepts.
- Days 5–7
Production
Deliver 18 static assets and testing priorities.
Questions
Before you ask.
Still unsure? Book a 30-minute intro (opens in a new tab) and ask us directly.
What do you need from us to start?
Product information, brand assets and current ads, plus a kickoff call and one designated approver. Share any available customer feedback and campaign data. You do not need a detailed creative brief or direct access to customers. We confirm receipt of payment and required inputs before the seven-day Sprint starts.
Do you run the ads or guarantee results?
No. We handle the research, concepts, copy and static creative. Your team or media buyer handles campaign setup, media buying and optimisation. Results also depend on your offer, landing page and campaign execution. Available results inform future work on the Engine, including its monthly creative review and next-month testing plan.
What counts as a concept, version or asset?
A concept is a distinct advertising idea. A version explores it through a different hook, message or visual. An asset is one finished export: one version in three sizes counts as three assets. We agree the mix before production. The Sprint includes 3 concepts and 18 static assets; the Engine includes 4 new concepts and up to 30 static assets across two agreed monthly drops.
How do revisions work?
The Sprint includes one consolidated revision round; the Engine includes one per drop. Your approver sends one collected set of feedback on the agreed direction. New concepts, changed briefs or extra rounds require agreed additional scope or a future Engine drop. Corrections to our own mistakes do not use your revision allowance.
How do billing and cancellation work?
The US$1,500 Sprint is a one-time engagement for new clients, paid upfront with no ongoing commitment. Subsequent standalone projects are quoted separately. The US$2,500/month Engine is billed in advance with no minimum multi-month commitment. Cancel before your next billing date to stop renewal; we complete the current paid month’s agreed work. Continue from a Sprint to the Engine within 30 days and your US$1,500 Sprint fee counts toward the first month: US$1,000 remaining for that month, then US$2,500/month.
How is this different from a freelancer or agency?
The scope matters more than the label: freelancers, in-house teams and agencies can all offer research and strategy. Kalvano combines customer and competitor research, advertising angles, copy and finished static ads in a defined package. Your team keeps running the campaigns. Choose a one-time Sprint or ongoing monthly support.
Do you create video ads too?
Our standard packages focus on static paid-social creative. Motion, video editing and repurposing supplied UGC or product footage can be scoped and priced separately. Creator sourcing and shoots are not included.
Let’s talk about
your next batch of ads.
Tell us what you sell and what your current ads are missing. In 30 minutes, we will tell you honestly whether a Sprint is a fit.
Book a 30-minute intro
(opens in a new tab)
Prefer email? hello@kalvano.com
Pick a time that suits you. No detailed brief required.